* Excellence and quality: we work with skilled artisans to source the very best products, because you are the best
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*Customer service: we strive to show you that you come first.
*Authenticity: we guarantee that our goods are hand-made in Africa.
*Pan-Africanism: we celebrate the work of artisans in east, west, and southern Africa.
*Uniqueness: our artisans use their creativity to produce one-of-a-kind pieces.
*Women empowerment: by supporting women, we support families and communities.
*Fair trade: We strive to deal directly with the artisans who make our products to enable us to attach a fair price to our merchandise.
*Community and sistahood: through “fashion diplomacy” we build cross-cultural connections and foster meaningful engagement amongst the women whom we serve.